Cesim Business Simulations

Develop and adapt business strategies in a simulation-based learning environment with Cesim Connect.

Program Overview

Used with great success in the Etisalat Masters Development Program in 2014, Cesim Connect is a telecom operator simulation game developed by Cesim, a group of Finnish business simulation designers.
In this simulation learning game, teams are tasked to manage mobile, broadband and entertainment services for residential customers and communications and IT services for corporate customers. It also includes decisions regarding network infrastructure development and finance. For the purposes of the game, the company is currently taking the key decision to expand their 4G network. Teams also need to carry forward the company's recent entry to the entertainment services.

  • clock Commitment: Part Time
  • clock Participants: Middle Managers
  • clock Attendees: 15 - 36 Attendees
  • clock Location: Blended Learning

Course Description

This course does not follow the regular module format, it is a simulation-based experience. The course proceeds in rounds of play, each followed by a reflection session. Outlined below are the Key Learning Areas covered over the duration of game-play as well as the Key Success Factors for teams at the end of the experience.

Key Learning Areas:

Cesim Connect helps participants to comprehend the relationships between the different telecom operator functions and develops their telecom-related business acumen. The simulation improves the participants’ decision-making skills familiarizing them with the whole decision-making environment for a telecommunications operator; including mobile, fixed broadband, entertainment, IT services, channel management, network infrastructure development, and finance. During the rounds, the participants must plan how they prepare for shifting consumer preferences and new network technologies. They experience how variations in competitive intensity influences their profitability, and how they should nurture shareholder returns even with zero or negative growth.

Key Success Factors:

The teams’ success is measured by their ability to generate shareholder returns. The returns are dependent on how the teams are able to run the operations, how well they manage to maneuver the company through changes in the external environment and competitive forces, and how successful they are in their decisions regarding capital structure and profit redistribution. 

Course Objectives

  • Develop capabilities in formulating, implementing, and adapting business strategies in a dynamic competitive environment.

  • Enhance fact-based decision-making skills.

  • Understand the relationships between the different telecom operator functions and develop telecom-related business acumen.

  • Improve financial knowledge through linking operational decisions to cash flows and bottom line performance.

  • Provide practical experiences in team-work and problem solving in a dynamically evolving marketplace.

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