Learning About Customers

Use sense-making techniques to understand your customer in diverse and novel ways.

Program Overview

This course is a deeper dive into the understanding of customers. Building upon the disciplines of psychology, anthropology, and ethnography, this course introduces the structured practice of sense-making as an often forgotten tool in a world that is increasingly data-driven. Participants are introduced to an inventory of tools that could be used for studying customers and learning about their preferences. These tools help in guiding and enriching the qualitative research efforts undertaken by marketing teams, whether through their own research or by informed discussions with research agencies.

  • clock Commitment: Part Time
  • clock Participants: Middle Managers
  • clock Attendees: 15 - 36 Attendees
  • clock Location: Blended Learning

Course Description

Course Objectives

  • Develop new ways of looking at and understanding customers

  • Utilize new qualitative methods for gathering insights.

  • Understand basic principles of customer experience exploration and testing.

  • Learn quick tools for learning about customers and how they interact with products and services.

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    Interested in what we have to offer? Get in touch and we will help find the best programme or short course to suit you or your organisation’s needs.